Advisory

A different kind of advisory relationship

Occasionally, we work directly with founders, operators, and senior leaders navigating inflection points: a new venture, a strategic pivot, a career transition. We bring perspective shaped by a wide range of operating and investing experience, and we structure engagements so that everyone at the table has something at stake and a reason to be direct.

Thinking partner, not consultant

No deliverables, no workshops, no decks. We work through problems together: strategy, growth, what to do when the plan stops working. That only helps if we can be completely direct.

Aligned incentives

We structure engagements around outcomes: equity participation, contingent fees, or shared upside. If we don’t believe we can move the needle, we’ll say so upfront.

Selective by design

We take on one or two engagements at a time. The best advisory relationships lead to investment alongside, and both deserve our full attention.

“

Sam didn't just advise, he invested. He helped me refine the initial concept, made introductions to investors I never would have reached myself, and when we needed to pivot six months in, he was the first call I made. Having someone who brings both capital and operational thinking to the table changes everything.

— Founder, sports technology startup

“

After a decade in the industry, I knew I wanted to launch my own fund but had no roadmap for getting there. Sam helped me think through the structure, the positioning, and the sequencing with a rigor I didn't expect. He treated it like it was his own.

— Director, real estate finance, now raising a first fund

“

I called Sam with a business idea and absolutely no idea where to start. Leasing, audience building, how to even test whether the concept had legs. A year later I'm looking for a CFO because we're growing faster than I expected.

— Founder, specialty retail brand

1 / 3

The best conversations start with a question

If you’re navigating something where this kind of thinking could help, we’d like to hear about it.

Get in touch →